Summary 2013, 10 month with Outdrr.com

By nilsgrundberg on 2014.01.12 In Reflections

Roughly 10 months has passed since we released Outdrr.com. The main reason to start Outdrr.com was to have an online blogging community with shared interests about the outdoors.

We felt that a community like this was absent from the online communities we were seeing. A place where outdoor enthusiasts and experts could share and express their thoughts about outdoor life, and of course read and share their knowledge about the great outdoors that we all share our love for.

We had no idea what the response would be when we pushed the release button the last day of February in 2013. We were happy to see that the immediate response was immense, and a lot of bloggers joined the site in the first few weeks along with a lot of visitors.

So what have we done throughout our first 10 month?


1) The last of February we released Outdrr.com in Sweden
We had roughly 15 bloggers already from the start, and a lot of visitors.


2) May 2013, Our first meetup
Ten Outdrr bloggers met up at The High Coast (Höga Kusten) trail in the north of Sweden for two nights, one in cabin and one in tent.

Beach in the High COast

Johan Forsberg, Nordic Bushcraft from our first meetup.


3) May 2013, The start of Outdrr Awards
During our meetup we had the opportunity to try out gear from some of the best outdoor producers in the world, including Fjällräven, Hestra, Aclima, Primus and Brunton.


4) August 2013, we released the English version

We got so many requests from bloggers around the world to join our site that we released the English version.


4) September 2013, Our first European Meetup, (Helsinki)
Even though this meeting was only planned two weeks ahead, a small but quiet international group gathered together in Helsinki for a hike in Noux National Park. There we also met up with our Finnish sister site www.retkipaikka.fi


5) October 2013, Our biggest meetup, Tyresta national park outside Stockholm
With 15 participants from all over the world this was our biggest meetup.

The Outdrr group in Tyresta nationalpark


6) November 2013, 100 blogs
We reached a milestone: 100 blogs, roughly 50/50 Swedish/English.we-are-growing2


7) Established a genuine and close relationship through social media
More than 3000 followers on Facebook, 20 000 views on YouTube (200 subscribers), more than 700 followers on Tumblr. But most important, the close conversation we have with all of you who supports us.


What will we be doing during 2014
– Focus on the English version of Outdrr
– Release even more country versions, our primary focus right now are the Scandinavian countries
-Testing products, and release Outdrr Awards in a bigger and better format
– Videos…

Thanks to all of you who are visiting our site and thanks for all your support in social media! Please comment below or contact us if you have any feedback or questions!

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